{"id":529,"date":"2015-11-05T16:30:59","date_gmt":"2015-11-05T16:30:59","guid":{"rendered":"http:\/\/theme.visualmodo.com\/rare\/?page_id=529"},"modified":"2026-01-20T12:15:02","modified_gmt":"2026-01-20T12:15:02","slug":"about-me","status":"publish","type":"page","link":"http:\/\/bybnco.co.za\/?page_id=529","title":{"rendered":"About"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row full_width=&#8221;stretch_row_content&#8221; full_height=&#8221;yes&#8221; columns_placement=&#8221;stretch&#8221; equal_height=&#8221;yes&#8221; css=&#8221;.vc_custom_1768902582821{margin-top: 0px !important;margin-bottom: 0px !important;}&#8221;][vc_column css_animation=&#8221;fadeIn&#8221; width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1768900003377{margin-top: 0px !important;background-image: url(http:\/\/bybnco.co.za\/wp-content\/uploads\/2026\/01\/1.png?id=6931) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1768899987785{margin-top: 0px !important;padding-top: 12% !important;padding-right: 7% !important;padding-bottom: 7% !important;padding-left: 7% !important;background-color: #33443C !important;}&#8221;][vc_column_text css_animation=&#8221;bottom-to-top&#8221; css=&#8221;.vc_custom_1768901495716{margin-top: 50px !important;margin-right: 50px !important;margin-bottom: 50px !important;margin-left: 50px !important;}&#8221;]<\/p>\n<h1 style=\"font-family: 'Playfair Display'; font-size: 50px; color: #fff;\">About By BN.<\/h1>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #ffffff;\">By BN is a copywriting and content marketing studio that believes clarity is the quiet power behind every great brand.<\/span><\/p>\n<p><span style=\"color: #ffffff;\">I&#8217;m Busi and I write for small businesses, startups, lifestyle brands, and creative entrepreneurs who want to sound authentically like themselves in their messaging.<\/span><\/p>\n<p><span style=\"color: #ffffff;\">Whether you\u2019re launching something new or refining something established, the goal is the same: words that are impactful, feel true, and work quietly and effectively while you focus on what matters most.<\/span><\/p>\n<h2 style=\"font-family: 'Tenor Sans'; font-size: 35px; color: #fff;\">The By BN Approach.<\/h2>\n<p><span style=\"color: #ffffff;\">There\u2019s no rush here.<\/span><br \/>\n<span style=\"color: #ffffff;\">I believe in working collaboratively, communicating clearly, and creating content that still feels good a year from now.<\/span><\/p>\n<p><span style=\"color: #ffffff;\">If you\u2019re looking for words that sound like you and strategies that let you grow sustainably \u2014 you\u2019re in the right place.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content&#8221; css=&#8221;.vc_custom_1768902651119{padding-top: 100px !important;padding-bottom: 100px !important;}&#8221;][vc_column width=&#8221;1\/4&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3 style=\"text-align: center; font-family: Playfair Display;\">What You Can Expect<\/h3>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-size: 16px; line-height: 36px; color: #818b92; text-align: left;\">Copy that connects instead of confuses.<\/li>\n<li style=\"font-size: 16px; line-height: 36px; color: #818b92; text-align: left;\">Marketing strategies tailored to small business realities.<\/li>\n<li style=\"font-size: 16px; line-height: 36px; color: #818b92; text-align: left;\">A calm, clear process that takes the weight of words off your shoulders.<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3 style=\"text-align: center; font-family: Playfair Display;\">Why Small Businesses?<\/h3>\n<p>&nbsp;<\/p>\n<p style=\"font-size: 16px; line-height: 36px; text-align: center; color: #818b92;\">Because small businesses are the backbone of many economies. You\u2019re not just selling products or services &#8211; you\u2019re building livelihoods, families, and communities. My goal is to make sure your words and marketing reflects that. Whether it\u2019s crafting website copy that brings clarity to your brand, setting up WhatsApp campaigns to connect with loyal customers, or optimizing your Google Business Profile, I wat to help you show up where it matters most.<\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/4&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3 style=\"text-align: center; font-family: Playfair Display;\">A Note on Faith<\/h3>\n<p>&nbsp;<\/p>\n<p style=\"font-size: 16px; line-height: 36px; text-align: center; color: #818b92;\">I\u2019m a Christian, and my work is shaped by values of honesty, integrity and\u00a0 genuine service for God&#8217;s glory alone. That means if you\u2019re looking for someone to use manipulative marketing or to do things that go against my beliefs, I\u2019m probably not the right fit. But if you value authentic storytelling and ethical marketing, we\u2019ll work well together.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p class=\"card-text\">[vc_row full_width=&#8221;stretch_row_content&#8221; full_height=&#8221;yes&#8221; columns_placement=&#8221;stretch&#8221; equal_height=&#8221;yes&#8221; css=&#8221;.vc_custom_1768902582821{margin-top: 0px !important;margin-bottom: 0px !important;}&#8221;][vc_column css_animation=&#8221;fadeIn&#8221; width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1768900003377{margin-top: 0px !important;background-image: url(http:\/\/bybnco.co.za\/wp-content\/uploads\/2026\/01\/1.png?id=6931) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1768899987785{margin-top: 0px !important;padding-top: 12% !important;padding-right: 7% !important;padding-bottom: 7% !important;padding-left: 7% !important;background-color: #33443C !important;}&#8221;][vc_column_text css_animation=&#8221;bottom-to-top&#8221; css=&#8221;.vc_custom_1768901495716{margin-top: 50px !important;margin-right: 50px !important;margin-bottom: 50px !important;margin-left: 50px !important;}&#8221;] About By BN. &nbsp; By BN is a [&#8230;]<\/p>\n<p class=\"m-0\"><a class=\"btn btn-outline-secondary btn-read-more\" href=\"http:\/\/bybnco.co.za\/?page_id=529\">Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_joinchat":[],"footnotes":""},"class_list":["post-529","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"http:\/\/bybnco.co.za\/index.php?rest_route=\/wp\/v2\/pages\/529","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/bybnco.co.za\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/bybnco.co.za\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/bybnco.co.za\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/bybnco.co.za\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=529"}],"version-history":[{"count":10,"href":"http:\/\/bybnco.co.za\/index.php?rest_route=\/wp\/v2\/pages\/529\/revisions"}],"predecessor-version":[{"id":6938,"href":"http:\/\/bybnco.co.za\/index.php?rest_route=\/wp\/v2\/pages\/529\/revisions\/6938"}],"wp:attachment":[{"href":"http:\/\/bybnco.co.za\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=529"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}